Wednesday, April 1, 2015

Activate Project

Flag # Brooklyn, New York

Style Saves: Coats for Kids
Location: Brooklyn, New York
By: Regina Arriola Cauff

For our first installment of Coats for Kids, we partnered with IMG and William Morris Endeavor to outfit over 250 students from Brooklyn’s The Fresh Creek School with brand-new outerwear and winter coats. Taking place on Martin Luther King Day, Style Saves provided a fun-filled, fashion-focused event that promoted health, fitness and the spirit of giving back.

Youth Advocate and pro-athlete Tanyka Renee of Dunk360 co-hosted the interactive day and entertained students with squat races and freeze dance competitions, providing a fun spin on fitness. And when they weren’t working out, students were encouraged to tap into their inner creative genius and engage in arts and crafts projects. Perry Ellis and Nautica sponsored some of the winter gear and accessories provided to students, while industry pro and Style Saves President Rachael Russell gave individualized styling advice to each child. Together with the support of several members of the Style Saves family, each lucky attendee walked away with new duds to brave the coldest months of the season, a full belly courtesy of Nuchas empanadas and memories they’ll never forget.

Coats For Kids marks Style Saves’ first event in New York City made possible by the overwhelming support and fundraising efforts of our patrons. Recent events and activations including a luncheon hosted by Larsa Pippen at Fendi Chateau Residences in Miami Beach, an online auction on and a in-store shopping experience at Vince in Bal Harbour Shops all contributed to the wildly successful outcome of this inaugural New York-based event.

Style Saves, now in its 4th year, is lead by FORD fashion stylist Rachael Russell and a team of fashionable philanthropists, in conjunction with The Miami Foundation. The organization raises funds through fashion and health events and is most recognized for its annual Style Saves Swim Fashion Show during Miami Swim Week. This year, the fashion show raised over $150,000, allowing Style Saves to host over 800 local students at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County for its fourth annual back-to-school event. Students were gifted with brand new back-to-school uniforms, outfits and accessories. In three years Style Saves has styled and dressed over 5,000 students and now operates in Florida, Connecticut, Rhode Island and New York.

To learn more or get involved with Style Saves please visit

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